MVP > Portfolio > ShopWell

ShopWell is one of the leading free personalized food discovery platforms that grades food based on an individual’s age, gender, dietary goals and allergies. ShopWell’s patented algorithm - developed by registered dietitians - analyses the ingredient, nutrition, location, and popularity of 350,000 UPCs to instantly recommend better-for-you alternatives to shoppers. This methodology will be extended to include additional vectors such as a product’s sustainability in terms of water usage, carbon footprint, or energy consumption. ShopWell’s technology, data and analytical tools, will not only support shoppers, but will also allow retailers as well as manufacturers to understand and respond to shopper behavior, and uses personalization and engagement programs to drive loyalty and encourage wellness.



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Bayerischer Rundfunk visited our portfolio company Electrochaea to show how Electrochaea's power-to-gas technology could support the city of Pfaffenhofen in the transition to renewable, carbon-free power supply.



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